magnitry

Propensity of iPhone, iTouch and iPad users to slide their fingers up and across objects in an attempt to magnify them.

After repeated attempts to magnitry her Entertainment Weekly, Vonda decided to put on her reading glasses instead.

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iFOCALS

The propensity of those over 40 to repeatedly touch the screen of an Apple product in order to enlarge it more and more. This is done so that the users can deny to themselves that what they really need is reading glasses.

Courtney's vision was so bad that she could no longer rely on just her iFOCALS to read her e-mail.