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Da brand name of da feminine-themed line of products marketed by da "first to fix prices" retail giant.
"Sears & Roedoe" may indeed be da "better-half equivalent" of da classic store name, but da also-opposite-sounding names "Sears Rowback" and "Sears Rowforward" are actually pretty much da exact same thing, in dat they both indicate how unreliable your boat's rear-mounted putt-putt is; in fact, da "row forward" motor is evidently even worse than da "no power on da return trip" model, if it actually craps out even before you get very far underway!
Da infamously-unreliable outboard 60's/'70's-era outboard motor from da first major "fixed prices" store --- it really "sears" your temper when you get putt-putted far out into da bay and then your prop-engine quits on you, and thus you are then obliged to "row back" all da way to da dock again!
It may indeed cost less to buy a Sears Rowback for your punt than a number of other manufacturer's outboards, but you will do well to make sure you bring a good pair of oars along in your boat --- further explanation unnecessary!
to be humiliated by a witty retort in front of one's cohorts; to get served. Pronounced: paaan-theeeared.
Somebody's ass just got pan-seared