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When companies use (primarily tech) buzzwords and trends to get investors to throw money at them.
Some startups/ companies may even base their entire branding off investor bait (such as meta).
“Did you hear about the new AI feature coming to the IPhone?”
“Yea, pretty sure thats investor bait though”
When something is effectively bait for a stab or slash wound.
Hey, that baby looks like knife bait!
When media is provocative in a manner (not necessarily involving nudity or sex) that encourages female masturbation.
i.e. Twilight or 50 Shades of Gray
"I was reading 50 Shades of Gray and I got so turned on over the thought of bondage that I masturbated, that book is total flick bait."