Something bad or unfortunate. Something that sucks.
Your phone broke? That's cheeks.
The voluptuous melon attached to the backs of Eric's and Tad's body which radiates enough energy to break the backs of any other cheeks that look at it.
I was watching erics cheeks on cheek hub
To be bad at
Clemson football is cheeks. They can’t even run the ball on some engineer nerds
A cheek tickler is something or someone that is cute. Reference to your ass cheeks tickling when you see cuteness.
Aww that little girl is such a cheek tickler!