personality make-up

The person you pretend to be so that people will like you, you have friends, you can hold down a job and people want to date you.

Going on a date tonight - better put my personality make-up on so she actually fancies me.

Make-up genic

This word is used to define someone who is good or looks really nice with make-up on.

Damn Marissa your so make-up genic.