A term used when directing friends, family members or enemies to click on a link which instead of leading to an interesting article, funny picture, or other amusing item instead points the viewer to Rebecca Black's "Friday" video on YouTube.
Person A: "Hey, check out this press release for the upcoming Half-Life 3! I can't believe they're finally making it!"
Person B: "Sweet! *clicks link, instead taken to Rebecca Black's "Friday" video*
Person B: "YOU SUCK!"
Person A: "Ha ha, you just got BlackRolled!