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When a restaurant becomes extremely successful after Keith Lee himself tries the food and rates it 1-10 on TikTok.
Man, waiting in line at BJ’s restaurant is wild. It’s got that Keith Lee effect.
The Keith Lee effect can be seen when a small restaurant posts over tiktok about their food and Keith Lee replies with a post of his own helping them out and giving them new customers.
The Keith Lee effect is incredibly helpful to small businesses that sell any type of food or drink.