A term used by the dominant culture to make themselves seem edgy and brave. See sheeple and the herd.
"I'm part of the counter-culture!" Proclaims a lone voice in a crowd.
"I'm counter-cultural too" says a second.
"Yes," chants the crowd in unison, "we are all counter-cultural. And we will not tolerate dissent."
(Looting, violence, and or criminal activity soon follow.
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A movement that seeks to establish a TV channel that airs only counter culture shows and news etc. , because all the other shows are in some way run by the establishment.
He's in the counter culture channel movement
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When a group of people acts like people they previously tried to make fun of or call weird earlier in life, but they're actually replacing anything that is unique (or old) with something a bit more bubblegum pop (or new) and mainstream (but don't want their activities to be transparent or obvious to anyone) by claiming to be/posing as the raw person's kind of raw, the outlaw's outlaw.
He/she/they were a part of a secret society/organization trying to launch a successful counter culture coup that established counter surveillance on anything that represented anything left of the old counter culture to replace it with a new bland version of it, and a new guard to guard it.