When a female is attracted to a male's expensive gold chain he wears around his neck
Guy1: dude I got a lot of girls Tryna hangout with me these days
Guy2: you think they into you?
Guy1: nah, they don't like me, they just got the gold chain flu
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A gold chain is usually worn by roadmen from London. Thought to be cool and to make it look like you have money to spend
Yo bro do you like my new gold chain?
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The act of valuing image/brand over quality/functionality; especially by those not in a financial position to do so. Usually exhibited by Armenians, Persians etc.
He could have bought a Toyota for $30K; but gold chain pride made him spend $60K on a BMW he really couldn't afford.
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when you see a wild beau in histrocial perspectives
that was a might blue and gold chain