Woeber heuristic

In order to ease the cognitive load of decision-making related to the consumption of luxury goods and services one may apply the Woeber heuristic by inquiring the cost of all available alternative and selecting the most lavish option.

P1: "Should I order the Wagyu Rib Eye or the Argentinian Tomahawk?"

P2: Just use the Woeber heuristic and choose the more expensive one!