This phrase is commonly used as a joke as like saying, jokingly, you think your better. And as well, the real reason, who is she/he?
Matthew: I just did some makeup
Michelle: send a picture!
Matthew: *sends pic*
Michelle: holly shit that’s better than James Charles!
Matthew: who is she? never heard of her.
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(Archeic) Idiom Cheifly British
Used when someone is talking nonsense
Aliens, Extraterrestrial life forms... I've never heard such rubbish.
when a fangirl wants to show everyone her fave is better than theirs. usually used with the wrong pronoun.
daenerys targaryen who? never heard of him