The Tim McGraw effect takes place whenever you associate a certain thing with a past lover. Usually this occurs because it was an interest/passion of said person. Comes from the Taylor Swift song “Tim McGraw” where she sings the line “when you hear Tim McGraw, I hope you think of me”.
“Bro every time I hear a Nicki Minaj Song I think of Brittney. She would always play her music in the car.”
“Yeah—its the Tim McGraw Effect”