When a past hookup continuously pops up in your life no matter how much time has time past. If you say their name 3 times they will appear sometime in the near future. You will never escape them, even on your wedding day. They will always be there.
Me: You'll never believe who just added me on snapchat after 3 years of silence
Friend: Weren't we just talking about him the other day?
Me: I knew we shouldn't have said his name! it's the bell effect!