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The slow build-up to a frenzy of "published", "grass-roots" media snippets (news items, trailers, seemingly innocuous and random "facts" about people or media) in the run-up to the release of a new movie, song, or other media.
January 2014: Hey, did you read this funny thing about the upcoming Star Wars movies?
August 2014: Woah! Someone captured drone-cam footage of the Millennium Falcon from the new Star Wars movies!
November 2014: Jeezy-Creezy, check out this stolen footage of the new Star Wars movie! It almost looks like viral chumming!
Where he cums (um), you eat chips (ch) and use the cum as a dip
girl : do you have chips
guy: ya why?
girl: i want to eat some chum yum tonight
A planned social interaction, typically involving multiple people, where participants verbally engage with one another for an extended period of time.
"You going to the chum-out later? Aunt barb is in town"
" Just saw Niccy, huge chum-out"
Currently known as a sex move; when a male over 60+ ejaculates into a woman between the ages of 18-20
Girl 1: so what was it like with that retiree
Girl 2: omg it was crazy he totally chum stomached me
When a friend sleeps over your house so often, you let him store his own cum sock under your bed.
Dragon: “Hey Nighthawk, you want to have a sleepover again tonight?”
Nighthawk: “Absolutely! I”ll bring the new Good Housekeeping magazine. Do you still have my chum sock?”
The art of eating with one hand while mastrubating with the opposite hand.
"Man I accidentally spilled milk from my cereal bowl on my junk while chum chugging this morning!"