Some one who can't bring themselves to wear something that isn't worth a crazy amount of money. (i.e. Hollister, Aeropostale, Abercrombie + Fitch, etc.)
Guy 1: Dude, Mike's new Hollister outfit costs more than my car payment!
Guy 2: Why Doesn't he buy stuff at, like, Khoals?
Guy 1: Because he's a Name-Brand Whore.
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The technical term used for anyone's inability to refuse buying name-branded items, whether they need/want them or not.
Bill: Dude, why did Laura just buy those men's Burton shorts?
Ted: You didn't hear? She has name-brand syndrome (NBS).
Bill: Poor girl...
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