this was wholesale

means: this was wholesome
the phrase first appeared in the comment section of an instagram post about Crystal, the monkey from "Night at the Museum" being a gender fluid icon, where one person had a typo and accidentally commented "this was wholesale".
shortly after the whole comment section was flooded with this phrase

person 1: this was wholesale
person 2: do you mean wholesome?
person 1: yeah but i lowkey like this even better
person 2: damn, me too