"Why do you have to big up yourself about your position at McD's?"
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to talk about oneself in a boastful manner
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Enjoy your status, you've earned it.
Originally a Jamaican expression which has spread to wider audiences through the Ali G Show and US urban radio.
That was a wicked combination tune you did with Beres Hammond. Big Up Yourself, star!
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Congratulate yourself; "Big up yourself" is also acceptable.
You can also "Big up" someone else.
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