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(v) The act of unknowingly calling a product as a brand's name instead of calling it what the actual name is. This mistake is mostly made by foreigners who have little knowledge of the English language.
Incorrect: We also need to get some pampers for Junior.
Correct: We also need to get diapers for Junior.
This is an act of "brand-naming"
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Someone who is obsessed with brands on clothing, ranging from top designer brands to unknown designers. They will look at a tag and go, "Oh..of course you should like it..it's a shirt from LMBD!".
Most of the times, they don't even know that whatever's on the tag isn't a top designer, and assume that every tag inside a clothing that says a company is a major designer. They go twice as crazy if they see the tag lists an actual top known designer company like Juicy Couture or Ralph Lauren or something and go triple crazy if it's on sale. An example of a brand geek is my mom, probably what several moms are.
Mom: Hey this top is nice..
Me: Uh..it's all ruffled with pink flowers and it looks like something only grandma would wear.
Mom: Look! It's from BRTC Fashyuns!
Me: Who are they?
Mom: Big designers of course.
later..
Mom: Hey look..a nice jacket!
Me: Mom, it's pale pink. Doesn't really go with my tone and not one of my favorite colors..plus it's like three sizes larger, and it has these weird polka dots and little cat buttons.
Mom: I know! So pretty huh! Especially the little cat buttons..Ooh look it's from OSA"
Me: Um..who?
Mom: A really good company..
Me: *in head: mom you're a brand geek. no offence.*
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Consumers who flit from one brand to the next with no sense of fidelity to any of them.
The 18 to 34 crowd, apparently, are disloyal brand sluts. They hop and whore around the place, trying this new beer or that new car or body sprays and tooth whiteners: they can be bought, in other words. And that makes them desirable.
—Rob Long, The Sunday Telegraph, November 20, 2005
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When you are relatively new to a given area, and nobody quite really knows your name (ex. Normally live in Western Mass then transfer schools to live in Boston) and you do something so absolutely fucked that the entire campus only knows you by what you've done and not your name.
kid1: yo, have you met my friend derik?
kid2: wait, is that the kid who cracked his head on concrete and had to get 8 staples in his skullplate?
kid1: yeah man thats him!
kid2: Fuck yeah!! he's fucking Brand Name now!
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A brand of clothing that your dad would wear. Not any reference to the quality or price, but the image that a particular brand gives off. Not something a guy under the age of 25-30 would prefer to wear. Examples: Orvis, Eddie Bauer, Wrangler's, Greg Norman, Walter Hagen, Tommy Bahama, etc.
Guy 1: Hey bro, let's stop by the Orvis store.
Guy 2: Nah man, that's such a dad brand. I'll meet you at H&M.
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When a company, product or brand is enhanced/ tuned to a particular market or segment.
It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.
This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.
The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.
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Person A Already Fucked Or "Hit" Person B And Person B Acts Like Person A Didn't.
Don't Act Brand New.
You Ain't Brand New.
I Already Hit That, That Bitch Ain't Brand New.
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