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adj Applied to girls with abercrombie clothing that accentuates the butt; specifically tight low-rise trousers.
The abercrombie assed girls in the quad on campus, they look so choice and tease me with their apparel.
14👍 6👎
Their brand image is all about beauty, and class; to most people its quite frankly vulgar. But this is the interesting thing, the same people who find it vulgar, find it irresistible, and seductive. They cant help but think, by simply buying these expensive clothes, they’re buying themselves into the elitist class the brand sells. Regardless of what people say, it’s a proven fact that the quality of the products these brands sell are better than other retail brands, and you can tell that when you shop there the clothes immediately feel thicker, comfier, the swing tags look and feel expensive, everyone who works there are beautiful; this all adds to its seduction, even if you hate the idea of it all.
What works for these brands are that they tap into our egos. They are either our regular store we go to spend all of Mummy and Daddy’s money, or we’ve been seduced and cant help mixing with the ‘upper class’ and fulfilling our retail guilty pleasure.
You could argue this ideology is wrong, but Abercrombie and Fitch, Hollister, Jack Wills are hugely successful brands, they have selected a powerful target audience which provokes opinions which only adds the their success. You either love it, hate it, or pretend to hate it but secretly love it.
Abercrombie and Fitch, just another guilty pleasure like sleeping with your girlfriends sister. You know you shouldn't, but shit she's hot!
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People who strut around like peacocks on pheremones and think that they are largely better than everyone because they wear Abercrombie and Fitch clothing.
Tina: Oh my God, Tiffany! Those are such Abercrombie and Bitchites!
7👍 2👎
Clothing brand that is marketed to college-age people, but purchased mostly by middle- and high-school students, it seems. Started in the 19th century, it was once a sporting-goods store, in the "hunting things for sport" sense. They weren't doing well in the nineties, so the new CEO decided to revitalize the company by selling stylish, preppy clothing for younger people. He thought that maybe if they sold things at crazy-high prices ($50 for a cotton t-shirt, etc.) then teens and young twenties would somehow buy the clothing because it would be "cool" if it was expensive. Or some kind of crazy reverse-psychology marketing idea. Anyway, everyone thought this was a terrible idea, but as the younger set are often easily confused by marketing ploys, the company became very successful.
Currently, A&F is hugely symbolic in American high schools - and middle schools, too. People who wear Abercrombie are often well-to-do and attractive, and so they are thought of as "popular" or "preppy." Being teenagers, they are often very possessive of their popularity and are loath to accept or be friendly with other types of kids. "Other types" means those who want to dress or act differently than the A&F children.
To those who hate it, it represents either the kind of money-squandering that they can't afford, or the frivolous and cruel social structure that they can't be a part of. A&F clothes are often cheaply made and fall apart in the wash, or are made to show lots of skin, which is disturbing when seventh-graders are amassing closetfuls of it. Basically, it's clothing that they know isn't worth the money, but that they buy because it's cool and pretty much normal to do so.
Abercrombie symbolizes affluence, coolness, stylishness, fitting it, being popular, being hott with two t's, being normal, conforming, being mindless, being careless, being without inhibition. A&F symbolizes being a young person - you don't have to worry or work or do anything except study and play and flirt and look good. For its supporters, it is innocence, and for its opponents, it is ignorance. That's why Abercrombie is so hugely controversial.
Non-AF person: Why is that Abercrombie and Fitch model shown without wearing any clothing that could possibly be an advertised Abercrombie and Fitch product? It's marketing an image that obviously doesn't even need the clothes to exist! This is the decline of intelligent human society! Why are you so dumb, that you buy these ridiculous garments only because others do? Read a newspaper! Get a job and learn the value of a dollar!
AF Person: But she looks so cool. See, the naked guy over there is hot too. My older sister/The most popular girl in my class/that model wears A&F shirts. Maybe my mom will buy me this shirt. Maybe then I can look like her. I will look so good, who cares what it costs? I mean, if everyone else buys it then it's obviously not a bad deal, right? And it's so cute, who cares if it's a little flimsy? So you, you person with the problem, you just wish you could afford this/looked like me/were cool like me, right? Of course! Yeah, I'm still cool....
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A popular clothing store with a target audience of upper-middle class white teens and college students, 14-25. A+F competes with similarly targeted clothing stores such as American Eagle, The Gap, and Old Navy. Despite it's popularity and controversial marketing tactics, Abercrombie and Fitch is still regularly beaten by Old Navy in sales.
Abercrombie and Fitch are highly controversial for the image attached to the name and for their suspect business practices.
The image attached to A+F clothing tends be regarded as either: elite, sexy, expensive, suggestive of money and status, and popular; or mindless, racist, elitist, shallow, and depraved, depending on viewpoint.
Abercrombie and Fitch has come under numerous lawsuits for alleged racism and discrimination in their hiring and marketing tactics. Furthermore, A+F's marketing is extremely skillful with psychological manipulation. The stores are equipped with looped advertisments running non-stop in back areas, designed for maximum saturation of propaganda, and affect multiple senses at once with constant spritzing of their trademark fragrance, loud, pulsing music, offsetting lighting and visual propaganda, and availble tactile stimulation. These are all coupled with heavy sexual imagery (to compound the point, the music played is also inductive of sexuality).
Much of the marketing tactics of A+F border on or directly resemble fascist (particularly Nazist with the excessive elitism and alleged racism) indoctrination techniques. Along with Hollister Co., which is owned by the same company and employs identicle tactics, the stores are often viewed as cultish because of their heavy propaganda and the apparent mindlessness often associated with those who shop at A+F. The youth targeted and often excessive sexuality of A+F propaganda gives A+F an image of depravity not shared with other similar stores such as American Eagle (excepting Hollister Co. which again, is very similar to A+F).
While overly gross generalizations are often made of people who shop at A+F, the cultish image created by A+F and the zealot nature of some A+F supporters, as well as the frequency with which the stereotypes are accurate refect poorly on the overall group who shop there.
Much of A+F's tactics can be seen in fascist philosophy.
The constant sensual assault of the Abercrombie and Fitch stores strongly resembles the mass propaganda events held in Communist China that air on Chinese television all day, every day.
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a monkey that wears faded jeans and strange ripped hats. They are obviously cooler than the other monkeys. Girl monkeys love to pick bugs out of abercrombie monkeys hair. They are much sexier and often can be found in cool poses.
Wow, that abercrombie monkey has lots of girl monkeys peeling his banana. He also has an artsy stare and very large ab muscles.
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Young adults aged 15-22 that are primarliy middle-America. They drive new cars like Pontiac Grand Ams and they have huge cell-phone bills. They love to hang out at the mall, and probably attend either a shitty University or a community college. There favorite line of clothing is Abercrombie and Fitch and they love to listen to hip hop.
Take a look at all the jocks in high schools from 1998 to 2003.
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