Feel Hurd

Feel Hurd is an under the radar lifestyle brand that stresses the importance of human connection and a sense of belonging. The brand name derives from popular New York slang terms such as "hurd juu", "hurd dat", or "ya hurd?"; IYKYK. They make baseball caps that are actually kinda drippy fr.

Tyla: " I think imma wear my Yankee fitted so I don't get recognized."
Tara: "oh good call I'll put on my Feel Hurd."
Tyla: "yer what?"
Tara: "Feel Hurd. It's this new hat brand. You should check it out."
Tyla: "hurd that"