This word is just offensive and kind of racist and people who say this think they're so funny saying that British people aren't people by saying it in quotation marks, plus free health care haha Americans we don't pay for it haha.
Bri'ish e.g/ Imagine not having free health care.
How American people think British people pronounce British.
American: Hi you sound bri'ish.
British person: Bruv it's British.