It is a dictatorship lead by Barney as their chug leader with three chug advisors, one chugger, one chug general, and two chug soldiers. The ritual would be to chug a drink every weekday. There is also a TOS that protects the privacy of the people in the group.
The Daily Chug is a cult.
when you do something every day of the year; 365 days
"Here's the annual daily traffic"