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Something that is so negative, that it is positive or something so positive, that it's negative.
Based on the old Poptart advertising of "So hot, it's cool. So cool it's hot".
Person 1: "That movie was so bad, it's actually good."
Person 2: "Yup, confirmed Poptart Effect."
When you are so hungover but need to get clean so you just chunder in the shower
Man I was so wasted last night I totally has the Zaun effect this morning.... But it was necessary
When you're so hungover that you puke while having your morning shower so the party can continue
Man this morning i was suffering from the Zaun effect... It wasn't an easy decision but it was the right one
The effect when something looks really modest and is cheap or widespread, but in reality performs better than mor eexpensive counterparts. Coined after the famous Blista Compact car in GTA game series, that became widely known in the gaming community for looking really cheap and appearing everywhere on the map, but turning out to be one of the best car in-game, with incredible handling and speed-to-acceleration ratio.
It's also true with people who look shy but turn out awesome when you get a chance to know them better.
-I had a blista effect visiting these cheap Decathlon stores - the things perform much better than you would expect from something that cheep and looking so... cheap.
-Anna felt a blista effect after talking to Josh - he looked homely, but turned out to be an awesome guy.
Forgetting something or how to do something for a long period of time.
Kevon: I can't find my phone, it's been a couple days...
Jimmy: Sounds like you got the Dory Effect.
The perception that by digesting certain plants or vegetation, you will improve something about your physiology or health. Especially true if the plant has not been scientifically studied for that effect.
Someone told her that eating Canadian crunchberry will improve her psoriasis. She tried that and she thinks it works, but I think it's just the plantcebo effect.
The feeling that an action or object is more special/virtuous/valuable if it was performed or acquired while riding/driving in a KIA automobile.
"KIA --- the power to surprise." If you actually believe in the IKIA effect, you will certainly experience some "surprise", all right --- anything that happens while being transported by a KIA vehicle probably will not actually be any more amazing or notable than if it occurred in any other common brand of car.