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The act of trying to update the image or perception of a product, or service by changing it to include social justice, racial justice, lgbtq and DEI themes (among others) to replace traditional imagery or views that are considered problematic by the progressive left.
Bud Light lost billions in their failed attempt to woke-wash their beer's image by hiring trans-activist Dylan Mulvaney for their new ad campaign.
When a woke person says something ridiculous and you push back against them, and then they react by calling you names and refusing to debate.
Alice: All white people are racist.
Bob: Wait, isn't that a racist thing to say?
Alice: Your refusal to understand just proves that you're a racist!
Jane: Sounds like Alice is experiencing woke fragility.
Derived from the Game of thrones character White Walker, Woke Walker refers to the plague of Karen’s destroying the world with their insanely insensible far left views that are hypocritically destroying the world.
That woke walkers wearing two masks outside
People who fall under the conservative label that advocates for the progressive values in the Bible.
“I have not been canceled by the Woke Left, but the Woke Right.”
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A person (usually a white woman) that takes offense on behalf of another group and stands up for them, even though the group involved never asked to be defended or were offended in any way.
Person 1: And here is a picture of me in a Kimono when I went to a wedding in Japan.
Person 2: That is incredibly offensive that you did that. Do you know what cultural appropriation is? You cannot wear the clothing of other cultures.
Person 1: I was actually given this and asked to wear it by my friend. Everyone there was really happy to see me wearing it and I was given a lot of compliments. Emily, you are not Japanese, and haven't even been to Japan, who are you to say that I cant wear this when over a hundred Japanese people expressed joy in me taking part in their culture? What are you, some sort of woke knight?
Strategically embracing woke culture to dissuade participation from those who would find it toxic.
Alt-right trolls don’t want to join Bluesky because of its woke moat.
Waking up with a hangover and immediately throwing up.
“Hey man, you wanna hang out?”
“Nah not right now. I got a nasty hangover. I even woke and boke this morning.”