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Drop can mean a lot of things. However in much recent times it's been increasingly used by businesses and corporations to denote a limited-time merch/product that has been released to the public. It often implies that individuals have a very short amount of time to buy the "drop" before it vanishes forever. It is presumed that drops serve as a sort "hype-generating" mechanism to create excitement and anticipation amongst its customer base and thus solidating the bond between the customer and the brand, which is typical as such with crafty modern business tactics. The term also may or may not have to do with the tech merch website drop.com (which AFAIK uses the denoted term way before most other businesses have picked up the term).
You know this term has reached mainstream status when even giant corporations like McDonald's have begun using it.
Dude 1: YOOO I just scored one of Adidas' latest Drops!!
Dude 2: Congrats man! I'd sell it if I were you, you'd probably make a ton of profit from that.
Dude 1: Good idea honestly, I might consider that.
Dude 2: Also, since when did "drop" ever become a thing? I mean, limited-time merch isn't a new thing, but it seems that this has become a standard business model term that more and more corporations are picking up. Even McDonald's started releasing "drops", which I guess was just some limited-time burger, did you hear?
Dude 1: Nah I didn't but that's crazy
To drop someone means to fail to follow through on a commitment or promise made to that person.
Jared dropped his best friend Karl by not attending his birthday party.
Karl dropped his friend Jared by not attending his funeral.
To drop someone means to fail to follow through on a commitment or promise made to that person.
Jared dropped Karl by not showing up at his birthday party.
Karl dropped Jared by not showing up at his wedding.
On a dance floor, a guy will say to a girl "drop for me" meaning do a fast squat so deep that her butt touches the floor and then she pops up to standing again.
C'mon girl, drop for me, shake those hips for me.