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Focusing so much on advertising for a single piece of media (video game, movie, tv show, public event) that you become blinded to how bad the content actually is, and go out of your way to defend the content from criticism for no reason.
Comparable to Tunnel-vision
People have some serious hype-vision over fallout76, so many people defend it for no reason when it first came out it was total crap.
Someone who is into the fashion(sneakers) and just likes to have fun collecting sneakers
1:Hey your a hype beast
2:what can I say I like shoes
Leanne and Veronika are the most hype beast in our school !
She has supreme ! Oh what a hype beast!
When someone gets hyped up for something, only to ditch it when that something actually comes out.
Person A: OMG, I'm so excited for Super Platformer 9!
*Three weeks later...*
Person B: Hey, Super Platformer 9 came out today!
Person A: I'm not interested.
Person B: Really? You've been telling us about it over the past few weeks, only to do a hype abandon the day it releases?
What RTK says whenever she hears about hype stickers on vinyl records
Me: I was supes pumped to the get the Cure's The Head On The Door in original shrink wrap with a hype sticker!
RTK: Hehe - Da Hype Yo!