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Trust the funnel

In 2024, Joseph Forsyth, Programmatic Manager at dentsu, famously pioneered the term Trust the funnel! To describe how the stages of a programmatic campaign are interlinked in order to drive performance.

The phrase underscores that each stage relies on the preceding one for success.

Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.

“I can’t believe they briefed me on a reach campaign and then paused it for lack of sales! Why didn’t they trust the funnel

“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”

by media jargon October 24, 2024


Trust Whore

A trust whore is someone who gives out their trust and kindness for free. it's kind of like a regular whore but you don't see it as an easy first time, you see it as a person you can easily manipulate. so, be careful with who you befriend. you could end up a trust whore.

shortened version is "trore".

Person 1: I can't believe you're dating Person 3 for the fifth time, you know they manipulated you and stabbed you in the back for Person 4!
Person 2: I know they did, but I know what I'm doing. so back off. I don't care if they manipulate me for person 4, I trust them!

person 2 is a trust whore. I know who you are. but I'm not letting you know.

by OnyxLagger June 03, 2023


trust butt

When the world ends and it's just you and your bro left in planet Earth you agree to have butt sex as long as one bro doesn't cum in the other bro's butt. Once there is insemination trust butt is over.

Sean broke the sacred code of trust butt by cumming in Brandon's ass.

by Betty's crack August 27, 2017


Can't be trusted

Nooooo no no! It's just fucking spite bitch. Just spite. Nothing else. You aren't saving humanity by trying to steal from me. You would let me kill you all in an A.I. genocide before you would ever share your stolen authority with a peasant.

Hym "Oh no, you're right. I can't be trusted. But neither can any of you. You need to be excised from eachothers lives (with extreme prejudice) until you're no longer the obstacles you are. Even the peripheral effect you have is noxious.

by Hym Iam March 03, 2024


Cnta Is Translated Trust In Likarian

Cnta Is Translated Trust In Likarian

Cnta Is Translated Trust In Likarian

by TheSpartanicaOfAnyHellstromu3e April 28, 2025


Bare Trust

Verb: To provide a great deal of trust.

Me to a year 7 with a football: Oi, one-two, bare trust.

by BumEgg July 25, 2023


Cnta Means Trust In Likarian

Cnta Means Trust In Likarian

Cnta Means Trust In Likarian

by TheSpartanicaOfAnyHellstromu3e April 28, 2025