Queer-Baiting

Queer baiting is a marketing strategy that utilizes fictional media and/or entertainment to draw attention to LGBT/Queer members in order to benefit and/or make money while attracting the attention of more people.

Person A: Have you heard about the celebrity who posted a sexually suggestive photo of themselves with other females with the statement "I love girls"?

Person B: Yeah, it's a little odd because she isn't even a lesbian? It's like Queer-Baiting.