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Started back in 1892, originally called Abercrombie & Co., Sold hunting gear, mainly african themed. Some years later, a lawer named Ezra Fitch, a lawyer and frequent customer to Abercrombie, joined partnership. Thus starting Abercrombie and Fitch.
Abercrombie and Fitch was THE store to buy anything- Be it a toothbrush or a foot stool. However, overtime, the sales slowly dropped and Abercrombie and Fitch went into a Regression. Around 1996 I believe Abercrombie & Fitch was bought out by a Bigger clothing manufacturer, and started producing clothes. Their sales sky rocketed, and have been up ever since.
In current times, Abercrombie and Fitch is the drinking pool for Popular, rich american youth. From items priced at $9.90 to $198.00, you can pretty much find anything; Flip flops, jeans, shirts, colonge, hell- even backpacks and postcards.
Subjected to Ridicule, most people fail to see the point of Abercrombie and Fitch. Yes, it sells pre-ripped jeans and faded shirts, because that is the current style.
No, they have not always sold ripped jeans, but they have people working around the clock to follow trends. People who whine and complain about Abercrombie usually cannot afford or access the store, so they poke fun at it.
However, they are completely ignorant and oblivious to such Brands as D&G, and A|X, which ACTUALLY sell T-shirts for $100.
So, let people who love Abercrombie simply love Abercrombie. Speaking from personal opinion, i made the switch from Surf clothes and such to Abercrombie because of the comfort and durability.
So, I leave you with this ancient proverb.
"Buy cheap, get cheap."
p.s. for those who banter "stop shopping at Abercrombie and go to laCoste" needs to drown. LaCoste, like Abercrombie, is made in Sweat shops, but sells for about $40 more per polo shirt then Abercrombie. But then again, maybe you've never been into Saks Fifth before.
My grandmother owns Abercrombie and Fitch rhinoskin footstool set - no joke.
"Where did you get that cute skirt?"
"Oh, it came from abercrombie and fitch."
"You're wearing Abercrombie?! What, did you pay $100 for that shirt?!"
"Uh, no, I payed 15 dollars for it."
"Lolz guyz, letz make fun of dem abercrombie fags lolz"
"yayuh, they payed 100 dollars for ripped jeans."
"hey, want to go buy a trench coat from hot topic? they're onsale for $210"
"Lolz, sure man dat be cheap"
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I have written extensive explanations of each of the Abercrombie & Fitch areas, but before you read them, I wanted to say this: I am currently an employee of A&F and enjoy my position very much. I do not like to hear or read negative things about my place of employment, which is why I have written so extensively. I have just graduated from high school and yes I was the "popular kid", no I didn't play football, but I was a "prep" and not afraid to admit it. I believe in what the Abercrombie label stands for and that is why I purchase their merchandise and work in their store. I was not however, just friends with people who wear Abercrombie and Hollister. I was friends with the people I played sports with, most of whom wore Volcom, Hurley, Fox Racing, etc. I also graduated in the top 5% of my class which contained 450 students. This is why I wanted to clear up that not everyone who wears A&F clothing is "dumb, rich, a conformist", or otherwise. My position at A&F is "model", which I see as a huge responsibility. I have to represent our lifestyle as best as possible and I do so with pride. If you do not like the Abercrombie & Fitch lifestyle that is perfectly fine and up to you, but I do ask that you respect those who do find that this lifestyle is a way they would like to live their lives.
Abercrombie and Fitch is the most successful specialty retailer in operation today. The casual, classic, all-American lifestyle brand of clothing is synonymous with quality. Although they specifically target college students between the ages of 18-22, their appeal is universal.
The A&F Culture is one-of-a-kind. They design, merchandise, market - and live - the Abercrombie & Fitch brand. They are their best customer. A&F's brand powered momentum is fueled by additional lifestyle reinforcement. Every aspect of their stores - the music, the marketing and photos, the overall aesthetic - has made the in-store experience more potent than ever.
THE BRANDS
Abercrombie & Fitch Co. - Established 1892
Rooted in East Coast traditions and an Ivy League heritage, Abercrombie & Fitch is an aspirational men's and women's destination for an active campus lifestyle. Authentic vintage inspired sportswear and sexy effortless style combine to create a signature American brand with timeless appeal. Idolized and revered across campus, the A&F customer is a confident, classically stylish individual.
abercrombie
The aspirations of youth are brought to life by abercrombie. Distinctly cool and inspired by A&F, abercrombie is a classic American lifestyle store for boys and girls ages 7-14. From after-school soccer to weekend sleepovers, the coolest kids in school have their own style abercrombie style. The abercrombie kids are popular and mischievous; they play sports, hang out with their friends and pass notes to secret crushes. They want to be like an older sibling, and everyone else in school wants to be like them.
Hollister
Inspired by the sun-drenched spirit of California, and the surf and soul of the Pacific Ocean, Hollister is a laid-back, aspirational lifestyle destination for Guys and Girls. West Coast attitude and colorful sportswear inspired by a life near the beach create a sexy pacific vibe perfect for the coolest kids in every high school. The Hollister kids; beautiful, carefree, and undeniably popular, they are admired and adored by every one of their peers, the epitome of California cool.
Ruehl 925
The merchandise is a mix of business casual and trend fashion created to appeal to the modern-minded, post college customer. The Ruehl concept is branded out of New York City's Greenwich Village and is displayed in the high quality clothing, leather goods, and lifestyle accessories. The store structure is a West Village apartment and is highlighted by fine furniture, dim lights, modern art, and classic jazz music.
SOME HISTORY OF A&F
1892 - David Abercrombie Founds Abercrombie & Co.
David Abercrombie opens his waterfront shop, Abercrombie Co., at No. 36 South Street in downtown Manhattan. Ezra Fitch is one of his regular customers.
1900 - Ezra Fitch Buys In
Ezra Fitch leaves his law practice to become a partner in the store, which had once again moved to larger quarters at 314 Broadway. Fitch immediately begins implementing his innovative ideas to create a new kind of store.
1904 - Abercrombie & Co. Becomes Abercrombie & Fitch
The store is incorporated and the name is officially changed to Abercrombie & Fitch. Ezra Fitch believed that t he future of the business lay in expansion and in bringing the outdoors to more of the general public.
1910 - Abercrombie & Fitch introduces sportswear for women
1996 - Abercrombie & Fitch goes solo
Today - Abercrombie Stores:
363 Abercrombie & Fitch stores
176 abercrombie stores
249 Hollister stores
4 Ruehl stores
792 total stores across 4 brands as of January 12, 2005
MY FRIEND: Where do you work?
ME: I work at Abercrombie & Fitch
MY FRIEND: Why would you want to work there?
ME: I like their clothes and the lifestyle they exude.
WHAT MY FRIEND SHOULD SAY: I respect that and your decision
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Abercrombie and Fitch?More like Clothes for a b*tch.
That store if fairly lame containing with overpriced items and a huge overdose of perfume or colonge that makes you want to barf whenever you get a long wiff.
The clothes are so normal that they dont' deserve the price they get. Like a t-shirt with the logo Abercrombie and Fitch costs about 40 dollar sometimes. I bet it's made out of cheap material.
Since so many people beleive it to be a great store people are starting to join this "fuss" by getting the clothes and thinking they'll fit in or finnally be accepted when all they're doing is seriously wasting their money and buying cheap fabric. Some of the clothings thought are good, but most of them are not. since it's nothing but fabric and the logo printed on.
(at the mall)
Person1: Hmm which store should we go too?
Person2: Lets just go from store to store
(3 hours later)
Person1: Hey what's this place
Person2: Oh it's a clothign store woah i thought it was a place for strippers
Person1: WHy would you think that?
Person2: Look at the models they're like nude and some if you're lucky semi.
Person1: Wow what an airhead (looks at one of the abercrombie male model pictures)
Person2: Isn't this the place where everyone likes
Person1: Huh oh yeah Abercrombie and Fitch
Person2: Lets just try it i mean it can't be all that great . . . how can it get that many people to come anyway there's a big semi nude man on the display
Person1; Guess it attracts the ladies look inside it's packed
person2: Wow attracts some men too (points to some men)
Person1: Well lets shop . . . ughhh woah what's that smell
person2: I think it's perfume
person1: I think they sprayed a little too much
person2: A little i don't think theirs even any oxygen in here without being contaminated by perfume of cologne.
Person1: This place sucks i rather be listening to Miley cyrus and i hate her!
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the only reason why people are dissing abercrombie is because they can not afford it, so they have to make a big deal over people who can aford it just becuase they want to be like them. So stop hating abercrombie just becuase you can't afford it.
example: cute trendy clothes sold at a resonable price.
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A place where only attractive, rich type kids shop and the ones that bitch and moan about people who shop there are jealous of. A store that exudes sex appeal and that everyone wishes they could look like the models in the the pictures. Healthy, muscular fit guys and sexy curvy girls posted all over the store. Anyone not lucky enough to look like or be associated with the store has to make fun of those of us who are. too bad.
jealous 1= ah dude look at those guys.
jealous 2=yeah they must shop at a&f.
jealous1=yeah they look gay, but look at those hot chicks with them. I wish we could pull chicks like that.
jealous 2=yeah man, lets go ask our moms for money....
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also known as abersnobby and bitch. an overpriced store with half naked fake models and boring clothes that make all wearers walking advertisements.
those annoying preppy rich girls who purchase their clothes are known as aberzombies.
girl 1: "let's go into abercrombie and fitch!"
girl 2: "eww no. it smells like popular people."
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Overpriced clothing store sometimes referred to as Abercrombie and Bitch... Guys who buy clothing from there are metrosexuals who want to look as pretty as girls. Girls who buy clothing from there are prissy and rich and wicked skinny.
1) "Cara, doesn't your boyfriend shop at Abercrombie and Bitch?"
"Ugh, gosh Amie... just because you're too poor and fat to shop there, doesn't mean you should bash those of us that CAN!"
2) Xtina realized that she now weighed 110 lbs, and had to put shopping at Abercrombie to a halt. Where's the maternity stores again?
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