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When you believe what is trending and thusly engage in behavior that clearly shows a double standard
"Why do you tell people not to drink the water hwre but you're making kool-aid with it? Your hype-ocrisy' knows no bounds, does it?;
Someone who only chases products that are hype at the moment. They only care about what others think of them not about the actual quality or enjoyment of the product itself. Typically low esteem cloud chasers who can't pull hoes.
Man that hype boi doesn't know s*** about sneakers, he is only rocking those because people are currently dick riding them.