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I have written extensive explinations of each of the Abercrombie & Fitch areas, but before you read them, I wanted to say this: I am currently an employee of A&F and enjoy my position very much. I do not like to hear or read negative things about my place of employment, that is why I have written so extensively. I have just graduatated from high school and yes I was the "poplular kid", no I didn't play football, but I was a "prep" and not afraid to admit it. I believe in what the Abercrombie label stands for and that is why I purchase their merchandise and work in their store. I was not however, just friends with people who wear Abercrombie and Hollister. I was friends with the people I played sports with, most of whom wore Volcom, Hurley, Fox Racing, etc. I also graduated in the top 5% of my class which contained 450 students. This is why I wanted to clear up that not everyone who wears A&F clothing is "dumb, rich, a conformist", or otherwise. My position at A&F is "model", which I see as a huge responsibility. I have to represent our lifestyle as best as possible and I do so with pride. If you do not like the Abercrombie & Fitch lifestyle that is perfectly fine and up to you, but I do ask that you respect those who do find that this lifestyle is a way they would like to live their lives.
Abercrombie and Fitch is the most successful specialty realtailer in operation today. The casual, classic, all-American lifestyle brand of clothing is synonymous with quality. Although they sepcifically target college students between the ages of 18-22, their appeal is universal.
The A&F Culture is one-of-a-kind. They design, merchandise, market - and live - the Abercrombie & Fitch brand. They are their best customer. A&F's brand powered momentum is fueled by additional lifestyle reinforcement. Every aspect of their stores - the music, the marketing and photos, the overall aesthetic - has made the in-store experience more potent than ever.
THE BRANDS
Abercrombie & Fitch Co. - Established 1892
Rooted in East Coast traditions and an Ivy League heritage, Abercrombie & Fitch is an aspirational men's and women's destination for an active campus lifestyle. Authentic vintage inspired sportswear and sexy effortless style combine to create a signature American brand with timeless appeal. Idolized and revered across campus, the A&F customer is a confident, classically stylish individual.
abercrombie
The aspirations of youth are brought to life by abercrombie. Distinctly cool and inspired by A&F, abercrombie is a classic American lifestyle store for boys and girls ages 7-14. From after-school soccer to weekend sleepovers, the coolest kids in school have their own style abercrombie style. The abercrombie kids are popular and mischievious; they play sports, hang out with their friends an pass notes to secret crushes. They want to be like an older sibling, and everyone else in school wants to be like them.
Hollister
Inspired by the sun-drenched spirit of California, and the surf and soul of the Pacific Ocean, Hollister is a laid-back, aspirational lifestyle destination for Guys and Girls. West Coast attitude and colorful sportswear inspired by a life near the beach create a sexy pacific vibe perfect for the coolest kids in every high school. The Hollister kids; beautiful, carefree, and undeniably popular, they are admired and adored by every one of thier peers, the epitome of California cool.
Ruehl 925
The merchandise is a mix of business casual and trend fashion created to appeal to the modern-minded, post college customer. The Ruehl concept is branded out of New York City's Greenwich Village and is displayed in the high quality clothing, leather goods, and lifestyle accessories. The store structure is a West Village apartment and is highlighted by fine furniture, dim lights, modern art, and classic jazz music.
SOME HISTORY OF A&F
1892 - David Abercrombie Founds Abercrombie & Co.
David Abercrombie opens his waterfront shop, Abercrombie Co., at No. 36 South Street in downtown Manhattan. Ezra Fitch is one of his regular customers.
1900 - Ezra Fitch Buys In
Ezra Fitch leaves his law practice to become a partner in the store, which had once again moved to larger quarters at 314 Broadway. Fitch immediately begins implementing his innovative ideas to create a new kind of store.
1904 - Abercrombie & Co. Becomes Abercrombie & Fitch
The store is incorporated and the name is offically changed to Abercrombie & Fitch. Ezra Fitch believed that t he furture of the business lay in expansion and in bringing the outdoors to more of the general public.
1910 - Abercrombie & Fitch introduces sportswear for women
1996 - Abercrombie & Fitch goes solo
Today - Abercrombie Stores:
363 Abercrombie & Fitch stores
176 abercrombie stores
249 Hollister stores
4 Ruehl stores
792 total stores across 4 brands as of January 12, 2005
MY FRIEND: Where do you work?
ME: I work at Abercrombie and Fitch
MY FRIEND: Why would you want to work there?
ME: I like their clothes and the lifestyle they exude.
WHAT MY FRIEND SHOULD SAY: I respect that and your decision
37👍 36👎
One of the best stores ever to go into malls! And all you people who dont like Abercrombie and Fitch are just jealous that you don't look as good as all the nice rich people in our nice clothes and all you do is smoke and get high and dyw your hair unreal hair colors.
rich girl: Lets go shopping!
rich friends: okay!
rich mom: heres your Abercrombie and Fitch credit card, have fun hun!
69👍 74👎
A ridiculous prep/ slut store where people with no originality or imagination go to buy overpriced shit clothes. The walls in the store have been plastered with ridculous soft porn ads, and when someone walks in there wearing no A&F clothing, they get dirty and suspicious looks all from all around. Promoting sex in your magazines and website is totally inappropriate, not to mention how not one peice of their clothing doesn't have a moose or logo stitched onto it, screaming to the world "I'M RICH AND I'M NOT AFRAID TO FLAUNT IT! FUCK OFF WEIRDOS!" and skirts for 14 year old girls that don't even cover their asses, leaving their A&F brand thongs sticking out for the total male population to see.
spoiled slut: guess what i got at A&F today?!?!
mom: what?
spoiled slut: a brand new THONG!!!! oh my god! and it was only $18!!!! it goes PERFECTLY with my brand new disgustingly short skirt that doesn't even cover my ass that cost $72 and my extremely low cut $39 bleach and paint splattered tee shirt that barely covers my non-existent 11 year old breasts!
80👍 89👎
What you wear to let your frat buddies know you're up for being sodomised, without having to be so tacky as to spell it out.
Love your A&F chinos. Wanna come up to my room later and watch Gladiator?
51👍 54👎
Abercrombie and Fitch?More like Clothes for a b*tch.
That store if fairly lame containing with overpriced items and a huge overdose of perfume or colonge that makes you want to barf whenever you get a long wiff.
The clothes are so normal that they dont' deserve the price they get. Like a t-shirt with the logo Abercrombie and Fitch costs about 40 dollar sometimes. I bet it's made out of cheap material.
Since so many people beleive it to be a great store people are starting to join this "fuss" by getting the clothes and thinking they'll fit in or finnally be accepted when all they're doing is seriously wasting their money and buying cheap fabric. Some of the clothings thought are good, but most of them are not. since it's nothing but fabric and the logo printed on.
(at the mall)
Person1: Hmm which store should we go too?
Person2: Lets just go from store to store
(3 hours later)
Person1: Hey what's this place
Person2: Oh it's a clothign store woah i thought it was a place for strippers
Person1: WHy would you think that?
Person2: Look at the models they're like nude and some if you're lucky semi.
Person1: Wow what an airhead (looks at one of the abercrombie male model pictures)
Person2: Isn't this the place where everyone likes
Person1: Huh oh yeah Abercrombie and Fitch
Person2: Lets just try it i mean it can't be all that great . . . how can it get that many people to come anyway there's a big semi nude man on the display
Person1; Guess it attracts the ladies look inside it's packed
person2: Wow attracts some men too (points to some men)
Person1: Well lets shop . . . ughhh woah what's that smell
person2: I think it's perfume
person1: I think they sprayed a little too much
person2: A little i don't think theirs even any oxygen in here without being contaminated by perfume of cologne.
Person1: This place sucks i rather be listening to Miley cyrus and i hate her!
19👍 17👎
The worst place to shop.
A store for preps.
The suckiest place ever.
{Abercrombie and Bitch}
All it sells is over priced shirts,
which will most likely fall apart while driving home in your rich parents red, shiny, new convertable.
I mean seriously...how do u even pronounce "abercrombie?"
Prep 1:"OMG GUYS!! Like, lets go to Abercrombie and Fitch!!"
Prep 2:"OMG JENNY!! We totally should!!"
Prep 3:"OMG SUZIE!! Good thing!! My shirt ripped after having sex with your boyfriend!!"
29👍 30👎
Overexposed, overworn, and overrated clothing store where customers are unconsciously really paying exclusively for the pretty beefcakes plastered on the walls and the skinny girls with medium-sized breasts, and for the tiny brand labels on the clothes, not the clothes themselves. Face it, their money goes to the "all-american"-looking models, not to mention the employees, and to making such horrible ad campaigns, not to manufacturing their clothes. If you want to a buy a decent pique polo with mother-of-pearl buttons, go to Lacoste. If you want to buy a decent pair of jeans, go to Nordstrom's and buy Sevens. If you're looking for unique but wearable clothes, go to Topshop or Topman in the UK. Thrift at good vintage stores. Don't waste your life on A&F.
Liz: That girl shops at Abercrombie and Fitch.
Tara: How do you know? That logo on her shirt?
Liz: Well, it's the same exact shirt I've seen for the 50th time today.
46👍 54👎