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A gentle reminder of what to do and what not to do.
As the guideline states, do not eff my mother. You ignored the guideline.
A group of people was trying to find out how much further they could go, how much more people would allow, how much longer it would take them to realize the crisis wasn't going to end without them fighting the folks behind the guidelines and restrictions.
A way to try and force people to behave in a way they've never behaved before while calling it a new normal.
The guidelines and restrictions were a totalitarian government taking shape.