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Verb: to be a mascot
The practice of using political, financial, or informational privilege to promote a particular person as a thought leader or influencer in a particular field or around a popular narrative.
This is done in a way that makes the support seem organic, and eventually promotes organic support and momentum, which masks the initial catalyst.
Or...astroturfing a person’s story
Yo why do the press keep going on about Harry and Meghan? No one cares...
Some kind of mascotting campaign no doubt...
Or
Looks like whoever Epstein was mascotting for didn’t want to risk him saying anything
#EpsteinDidntKillHimself
Or...
Epstein was clearly a mascot for someone or something bigger.
A group of men tie a woman to the bed and all Jack off into a pillow case put it on the woman's head and leaves the room
I came home from work and found my wife in the middle of the Minnesota mascot