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When a company creates a public relations campaign that fails so hard, they end up shooting themselves in the foot
Have you seen the utter PR fail that is Lush UK?
When urbandictionary doesn't like your pronunciation of a word, but wants to be nice about it.
When a joke or phrase is lost on someone, especially ones from the internet.
Dude A: Want to go *nom nom nom* at that expensive restaurant by the beach?
Dude B: What the hell is that?
Dude A: Apparently a meme fail; want to go out to eat?
Example of ad fail:A Dragon ball Z ad on a website against Dragon ball Z
A failure that occurs while trying to point out a previous fail.
Person 1: That Cliff bar gave me the same calories as a regular meal without any of the satisfaction.
Fial.
Person 2: Double fail
A trendy way of calling out someone that is trying hard to do something impressive, only to fail miserably.
Typically used in a sporting-related context during a game.
Tyrone: "Watch me hit that 3-Pointer"
*Doesn't even touch the rim and misses*
Andre: "Yooo Lippman Fail!"
Think what the fuck.
Think fail.
Throw them together, and what do you get?
WHAT THE FAIL?!
1) Upon seeing Berry's post of "I hove you", Harrie quickly exclaimed "What the fail!?"
2) Person 1- I just slipped and fell out of the shower, tripped over a mirror and decapitated my dog!
Person 2- WHAT THE FAIL?!