Active Human Verification

Active Human Verification (A.H.V) was initially developed as a new technology in 2017 to better understand the 'real' definition and value of first party consumer data when using and registering for Video On Demand and other Digital Products and Services.

First introduced off the back of the Facebook Cambridge Analytica scandal to protect consumers and advertisers from potential 'ad fraud'

All of our millions of online members and unique audience are gone through our Active Human Verification process to ensure they are 'real'