admented reality

A combination of advertising and augmented reality. The concept of adding a virtual layer of advertising to (images or video of) the real world.

Admented reality is an advertising layer - e.g. local shops, restaurants, etc. - to augmented reality mobile browsers such as Layar.

Admented Reality

The practice of augmenting real life photographs and videos with computer-generated advertisements inserted after the images have been captured.

Google is introducing a concept of admented reality by proposing that real life billboards in their street view photos be augmented with virtual advertisements they sell.

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