Mostly a fraternity hazing ritual. Pledge sits naked in a bucket of ice and smokes a pack of cigarettes
Chad: So what do you think we should make the pledges do next?
Zack: An Alaskan Throne bruh. They'll be freezing their asses off. Hahaha
Chad: Aight bro. I'll go get the cigs.
*Both shotgun and beer and then crush the can on their heads*