A play on the word 'anime' which is Japanese animation done in a style that is primarily based on Japanese art, culture, and society. AniMa'am is a primitive form of animation developed and popularized by amateur artists on Western art and cultural websites. It is unappealing to general audiences. It's exclusively designed to appeal to a Western audience of college-aged adults in a permanent state of arrested development.
That new cartoon is AniMa'am doggy dung.