Antagonistic Marketing

Antagonistic Marketing is a strategy used by media companies like Disney. Basically you come in throwing stones hoping to stir up controversy. You deliberately want some people to be offended. You sacrifice a smaller market in hopes of capturing a larger one. You also hope that by making people angry you will bait them into constantly talking about your movie/TV show/video game, giving you free publicity and helping grow exposure for your product. This is all rooted in the false idea that any press is good press.

Alex: Did you see the trailer for that new Netflix show?
Bob: Yeah, it's all people talk about.

Alex: It's just trying to force controversy, like all Antagonistic Marketing schemes.