Big Sober refers to the multinational organization of media conglomerates and national government agencies to defraud and discriminate harmless booze cruisers. It is widely theorized to be propagated by anti-fun billionaires such as George Soros and Bill Gates.
Booze Cruiser 1: “Hey, did you know that 70% of all accidents are caused by sober drivers?”
Booze Cruiser 2: “I’ll bet Big Sober doesn’t want us to know that, good thing we’re wasted!”