To make something bland look very entising and amazing, most likely throwing in random facts and strange offers that have nothing to do with the product or service, in order to convince someone to do something.
He totally Billy Mayes-ified me into going to that party!
Watch, and be Billy Mayes-ified!!
I was almost Billy Mayes-ified by that comercial.
Dont be Billy Mayes-ified by him, it really sucks.
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