the brambo effect happens when a demon from ikea possesses you. if your in a ikea you have a high chance of experiencing the brambo effect. if you see the lettrs, B, R, A, M, B, O around in a ikea you have been affected by the brambo effect and if you hullucinte or have a dream seeing B's, R's or Ambos the demon almost has full control.
"oh no! Gabirell has the brambo effect!"