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Brand washing occurs when a company gets involved in something "positive" just to be perceived as a good entity di per se.
"Their commitment with the Red Cross is pure brand washing"
"They're supporting the Green Peace summit as a brand wash"
When one believes that a brand-name product is better than a generic product.
Xena paid 400% more for an item of clothing because it had A&F, she is brand-washed.
A person who is illogically devoted to a brand. Someone who refuses to wear, use, or purchase brands not within their previous allegiance to their chosen brands. These consumers will obtain products from their favorite brands regardless of their inferiority, expense, or aesthetic shortcomings.
1) Joseph spent $600 on that fugly Gucci fanny pack because he is so brand-washed to them.
2) I'm pretty sure Allison has joined the cult of Supreme. I wish I had created a company that pasted a red label on basic hats and t-shirts! I'd be rolling in the dough.
3) Her son literally acted bummed out because the new smart phone he got for his birthday wasn't and Iphone. He's been brand-washed!
when a company convinces its employees that it is the greatest brand ever
brand washing often occurs on your first day at a new job when your new employer makes you watch endless induction videos and presentations telling you how great the company is.
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