An arabic expression meaning - You/she/it is worth my dick
it is used to emphasize the insignificance of what it's describing to the person.
Also:
Byiswa Ayri - He/it is worth my dick
Bteswa Ayri hal sayara - This car is worth my dick --- as in I couldn't care less about the car
Johny? Byiswa ayri bwa2t el ghala - Johny? he is worth my dick during recession ---- Johny can't be worth more than shit.