When a person asks a person whom they are attracted to if they want to start dating, and gets turned down, but gets put in the business zone instead of the friend zone. Unlike the friend zone, people in the business zone are hung on to strictly for wealth benefits such as money loans, free stuff, etc.
After weeks of trying to find his courage, Mark finally found it in him to ask Betty out on a date. Betty promptly shot him down, but put him in the business zone, or else Mark would demand his money back, change his netflix password, and stop driving her around. If Mark realizes he's got no further chance with her, he will perform all of the previously mentioned actions. If he still thinks he has a chance, he will endlessly dwell in the business zone, and all his friends will enter a state of pity and empathy.