The area of profitability that sits between not enough and too much. The sweet spot, business-wise.
Between $5,000 and $50,000 in monthly processing was the butter zone for the merchant account referral company.
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Similar to "the zone" or "the sweet spot"
Athletes are βin the butter zoneβ when they feel focused, energized, confident, and capable of maximal
performance in a seemingly effortless manner. Athletic βbutter-zoningβ requires the development of
athletic skills to the point that they are almost second-nature which, in turn, requires a strong
motivation to succeed.
Hi I'm Nathaniel! Have you heard of the butter zone?
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A metaphorical state of being that one enters into when he/she is in a position where they cannot possibly fail at what would normally be considered an incredible task.
Friend: Dude, Mendenhall is on the 50 running for a touchdown and the closest guy is 30 yards behind.
Me: No doubt man...he's in the butter zone.
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