the moment when nothing else is appropriate in comparison to getting hella amped-up. some folks who play football know that every minute of every quarter of every game is crank-it-up time -- the time in which it's always appropriate to be electric... just try not to get pissed off along the way and you'll be fine.
Not to be confused with "cool-it-out time", which is when an amped-up mf'er simply needs to calm their ass down.
What time is it?
CRANK-IT-UP TIME!
WHAT TIME IS IT??
CRANK-IT-UP TIME!!
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