The simplest and often most direct course of action, that will accomplish your goals, quest or mission.
Adventurer 1:"OK there is the dungeon were the princess is being held. What's the plan?"
Adventurer 2: "Simple. We go in, kill the badguy, save the girl and get the booty."
Adventurer 1: "So the 'Cameron plan' then?"
Adventurer 2: "Exactly!"