It's an intense love of one's personal trainer. Often shown when working out with one's wife or husband.
Beatrice: "Boy, Ralph's a real hunk. He's the best personal trainer I know. I think I have a bit of a Coach Crush."
June: "Whoah there! That's my hubby! If anyone's gonna have a crush on him it's me."
Beatrice: "Well, Bryant's got a Coach Crush on me. It's not anything bad, it just makes you want to work harder!"
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