cokefest rule

phenomenon where those who have invested time or money in something are far more likely to want to defend their investment as being worthwhile

"I spent the entire night re-typing an essay that I deleted by mistake"
"You know you can just restore it from the recycle bin?"
"Uh...yeah, but, I really learnt a lot doing it all over again"
"Cokefest rule!"

"That Red Hot Chili Peppers concert was amazing. All the songs they played were great. The $200 I spent on that ticket was totally worth it"
"Cokefest rule!"

"I'm really enjoying the new SimCity"
"Cokefest rule!"